The answer to the question "How does travel change the fashion industry"? it's simple!
When an Asian tourist with high socio-economic status travels to the United States and buys fashion accessories; they bring with them an international market. When they attract the attention of leading fashion brands, they satisfy their needs with these brands. The same brands, seeing the effect of increased tourism, began to create unique marketing campaigns that provide their international customers. They provided people with special offers, personal buyers, or even translators to help grow the market in their country. Therefore, in this article we will talk about this topic in detail!
The tourism industry and social media are changing the fashion industry:
Nowadays, the ability to reach your target audience via the Internet is the most important thing in the world!
If the brand does not succeed, you will see a significant decrease in sales. It can be done on social networks, digital marketing or e-commerce, but a new revolution in the fashion industry is how much your brand is famous online. Models, makeup artists, producers and stylists are hired more for their influence on social networks than for their talents. The more followers on Instagram or Twitter, the more your brand will be sold. This is a new formula that is changing the fashion industry.
Brands that still adhere to the traditional marketing style lose their relevance in the industry and in sales. Three out of four customers tend to buy brand products when they see it or hear about it online. Social media is transforming the fashion industry because now people want to see firsthand what they are buying through Snapchats or Tweets online. If the consumer does not find his desired brand on the Internet, he moves on to the next major brand, which is online, and fulfills his wishes.
Today, a person’s social status is determined by his extravagant travels and experiences, and not by the choice of Jimmy that they carry, or the bag that they carry. It's all about luxury adventures in foreign countries, and not how much you spend on watches or clothes. There has been a break in the fashion industry that has led to changes in the way they work now. Designers and brands around the world are trying to change themselves to meet new demographic trends. That is how travel is changing the fashion industry. In 2015, Chinese tourists made about 229 billion dollars in purchases of expensive goods. But with a new wave of preference for destinations over expensive goods, brands began to adapt to the same trend. They are currently trying to reach different regions of the world, promoting their campaigns in such a way as to gain experience & # 39; people want. These are just some of the ways that high-end travel is changing the fashion industry!
New hotel brands are changing the tourism industry:
Currently, with the advent of travelers in every industry, it has become a new trend for large hotel companies to introduce new options in the hotel business. They rename existing hotels into new portfolios. This has become a new business strategy where they offer you fascinating designs, sophisticated menu details, vibrant works of art and an emphasis on local cultures. These new hotel brands offer a new way to experience your stay at the hotel. All of them promise uniqueness, remaining in accordance with their quality and service. Below is a list of hotels that have tried to combine a combination of reliable quality and exclusive experiences.
AC Marriott Hotels:
They are a collection of design-oriented hotels and these hotels provide their guests with vibrant atmosphere. They are located in France, Spain, Portugal and Italy, and most recently in New Orleans. This is mainly for travelers who want to stay at Cosmopolitan hotels in cities.
They combined the charms of newly built and renovated buildings. Their projects are locally influenced and have a cool value. They also registered in the Pearl District areas of Oregon, Portland, Ithaca Commons in upstate New York, and downtown Nashville. This is mainly for travelers who want to relax, have a beer and relax.
Cordis Hotels and Resorts:
This is a collection of upscale hotels with exceptional architecture and design by Langham Hospitality Group. Their opening will take place this summer at The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angeles, London and Orlando. It is intended for travelers who go on business trips, but also want a little luxury!
Hilton Curio Collection:
This is a series of five- and four-star hotels with unique qualities around the world. Curio hotels include locations such as SLS Las Vegas; Highland, Dallas; Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. Coming up will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is designed for business travelers who want Hilton luxury with the new uniqueness of luxury.
These hotels from the Inter Continental Hotel Group are designed with health and wellness in mind. They provide yoga mats in your room, organic and fresh foods, etc. They are now located in Rockville, Maryland and Norwalk, Connecticut, but will soon open in Midtown East, Midtown West and Brooklyn in New York . These hotels are for IHG high-income people who would probably not be in a gloomy place and expect ordinary luxury and comfort.
These are stylish, unusual properties that provide shelter for families and college teachers. They can be found at the graduate school of Tempe, Arizona, and the graduate school of Athens, near the University of Georgia. They will open soon in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. This is a definite improvement from poorly maintained hotels!