The Art of Neon Lights – Luminous Marketing Concept

In the early 1920s, a new and exciting advertising phenomenon appeared that took traditional marketing methods to a new level. In 1923, Georges Claude and his French company Claude Neon introduced neon gas signs to the United States. It was in the same year that the first neon sign was installed in the city of Los Angeles, California. Earl S. Anthony, a Packard car dealer, brought two Packard badges from Paris for his representation, for which he paid $ 24,000. Of course, it was an incredible amount of money to pay for this time for two signs, but the concept was new and unique, although the popularity of neon signs has not yet become widespread. Today, this vintage Packard sign is privately owned in Cottage Grove, Oregon, but can be seen from the sidewalk.

Glassware is impregnated with various gases (for example, neon, helium, xenon, argon and krypton), creating a variety of colors. When you look at the dazzling show of neon lights that shine brightly on Broadway in New York and on the Strip or Fremont Street in Las Vegas, Nevada, they are as spectacular as the fireworks on New Year's Eve or Fourth of July. Traveling around the country and around the world, you will find many businesses that still demonstrate the incredible skill of neon lights.

Neon lights on the theater tents, signs for motels, hotels, restaurants, casinos and other businesses added this “wow factor” to attract potential customers and curious spectators. These lights outside the business were an exciting hook to lure you into figuring out what was going on inside this establishment. Neon lights were a fairly innovative advertising marketing tool.

From advertising to art, the popularity of collectibles is turning into the popularity of neon lights, neon watches, neon brand names and new products, business signs, bar signs, beer signs and light boxes. If you are a neon light lover who wants to learn more about the education, history, and safety of neon collectibles, here are a few resources:

1. MONA (Museum of Neon Art) introduces the public to the history, culture and technical aspects of electrical and kinetic environments. MONA conducts neon art classes and is dedicated to the training, demonstration and conservation of electrical and kinetic media art.

2. The Las Vegas Neon Museum collects, preserves, studies and exhibits neon signs to enrich and educate its global audience.

3. Roadside Peek posts on its website information on education and observations of neon lights. They also include other roadside icons and treasures from the past found throughout the country.

For educational institutions related to continuing education on neon signs, here is a list of some schools provided by Neon University:

1. British School of Neon (England)

2. Daco Neon School (Papillon, Nebraska)

3. Neon Ed Waldrum School (Irving, Texas)

4. Hollywood School of Neon (Hollywood, Florida)

5. National Neon Institute (Benicia, California)

6. Neon Trade School (Las Vegas, Nevada)

7. Savage Neon (Baltimore, Maryland)

8. Urban Glass (Brooklyn, New York)

9. North Texas Neon School (Fort Worth, Texas)

10. Northwest Indiana Neon School (Hammond, Indiana)

11. Northwest College of Technology (Detroit Lakes, Minnesota)

The art, science and theater of neon signs can inspire you to collect or revive this retro advertising image for your business.

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