It is difficult to develop complex content that appeals to all types of visitors. You need to understand what each visitor is looking for and address their concerns without turning your site into a 30-page thesis. What if, in addition to your compelling marketing content, you had the added benefit of developing the content of your former and current guests for your hotel site? How sweet it would be.
“The guest source is a practice that includes content from the guests in the hosting industry. It is also known as the source or content of the crowd.
Tripadvisor.com is a clear example of a content site hosted by a user of User Passenger. This site is built around an idea that allows travelers to help each other, share their experiences and plan their business trips. All types of individuals who plan trips from leisure travelers and pedestrians to business trips are often on this travel reference or counseling website. They choose their destination: the hotel based on the reviews, comments, and blogs posted by other travelers.
Also, having content hosted on your hotel’s website is important for your compelling content, as people are cynical. They doubt the authenticity of “bringing content by the organization.” However, not all are lost, but one source of information that travelers trust is “companion travelers.” Blogs and reviews posted by fellow travelers are considered “impartial” and visitors to the site are more valuable to guests. So encourage your guests to write about their holiday experience and post it online.
In fact, there may be information about your hotel already touring. So the first step you need to take is to search and locate all the relevant content related to your destination և which is more important than your hotel. There are different places where you can find information. Do a Google search for blog posts and posts, do a Twitter search to find a topic on your hotel, watch YouTube videos for your destination և photos for Flickr. Please note that these are just some of the sites where you can find information. This is not a comprehensive list.
After compiling this information, you have two options. First, you can create a blog for content producers to display information. Always take credit because it will make your past guests happy and encourage them to visit you again if they visit your destination again. Second, you can be active and create a guest section on your hotel’s website where you post these reviews, photos, travel blogs, and more. This gives future guests an idea of what to expect.
While travelers are ready to write about their travel experiences, post photos, etc. online, you don’t have to depend on it. Perform promotional activities to create new content for guests on a semi-annual basis. No one is interested in reading about a concert that took place ten years ago, unless of course it is an annual event. The new updated content will keep visitors engaged and encourage them to make immediate reservations. The purpose of these actions is to have fresh and updated content.
Please note that this does not mean that you will stop producing or maintaining content on your hotel website. It simply means that you can improve your website by giving your former guests a vivid picture of how future guests can look forward to when they choose your hotel.